In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to existing customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be so effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Here are our 10 picks for the most innovative customer loyalty programs, and what you can learn from each.

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